About

Come Play With Us

Fun and playful jewelry

At ANNI LU we believe that jewelry should be fun, playful and not taken too seriously. Our jewelry is delicate, colorful and easy to mix and match. We hope to make you dream of the ocean waves and travels to distant beaches when wearing your favourite Anni Lu piece.

ANNI LU is a Danish jewelry brand founded in Copenhagen in 2013 by creative director and designer Helle Vestergaard Poulsen. Known for colorful, playful jewelry with a free-spirited feel, ANNI LU creates delicate pieces made to mix, match and make your own. The name ANNI LU is a combination of the two persons inspiring Helle the most; Her late mother Anni and her daughter Luella.

Come Play With Us.

The Three P's of Anni Lu

We believe in being considerate and aware to both people and the environment throughout our business. The Three Anni Lu Principles stand for a better and more responsible future

People

We want to create a healthy, fun, inspiring and meaningful community for everybody in and around us. We always treat others with fairness and respect - other behavior is not tolerated. We ensure compliance with all health and safety laws wherever we operate.
Production

Our production is following the SMETA auditing program, which secures high labor standard, health and safety, environment and business ethics – including no child labor. We test all materials to make sure they do not contain hazardous metals or chemicals. We also support local charities in Bali and Kenya securing labor for women.
Products

We only make carefully handmade jewelry. We strive to make jewelry which will last for years, if they are taken care of as written in our care instructions. Each season, we include upcycled pieces and continuously work to reduce CO₂ in our freight and distribution. Our packaging is part of the journey too - boxes in 90% recycled impact modified polystyrene and pouches in eco cotton, made to avoid new plastic wherever possible.

Stockists

Get an overview of our selected stockists around the world

EXPLORE

Make it last

See our guide here

Fun and playful jewelry

People

Production

Products

Stockists

Make it last

Stay in the know