Come Play With Us

Fun and playful jewelry

At ANNI LU we believe that jewelry should be fun, playful and not taken too seriously. Our jewelry is delicate, colorful and easy to mix and match. We hope to make you dream of the ocean waves and travels to distant beaches when wearing your favourite Anni Lu piece. 

ANNI LU was founded in Copenhagen, Denmark in 2013 by creative director and designer Helle Vestergaard Poulsen. The name ANNI LU is a combination of the two persons inspiring Helle the most; Her late mother Anni and her daughter Luella. 

Come Play With Us.

The Three P's of Anni Lu

We believe in being considerate and aware to both people and the environment throughout our business. The Three Anni Lu Principles stand for a better and more responsible future